Introduction
Digital
marketing is a promotion of products or brands through
various forms of electronic media, varies from traditional marketing in that it
utilizes channels and ways which allow organization to examine marketing
campaigns and know what is executable and what is not.
Importance of Digital Marketing
Digital media is universal. Users can access information at any
time and at any place. Digital media is the vital source of news, shopping,
entertainment, social interaction, and users are now exposed not only to what
company says about brand, but also to what friends, media, relatives, peers,
etc., are saying as well.
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